Many of you have danced, twisted, shouted and sung really out loud along with the Beach Seekers’ band. They are a band in love with music and in love with Mazatlan. The band gives so much back to charities like Refugio, DIF’s annual Toy Drive, Gems of Mazatlan, the senior’s home, Asilo de Ancianos La Inmaculada and New Beginnings ++. Jan Oster is the “band leader” with a heart of gold – he accepts no money and any money he receives is donated to the charity the band is playing for. Jan [left in picture] said: “I play for free, it’s my personal choice. The band does charge the venue to make sure our local Mexican musicians get paid and they get to share the tips from the charity jar.” Beach Seekers is really a love letter to Mazatlan; many charities rely on their donations and we know their fans adore their music and attitude. Seek and you will find. [The two next charity gigs are on December 3, December 11, and the band plays every Friday at Pinup’s/Lucky B’s at 4:30 p.m. – all in the event calendar.]

Do you have “an in a case of emergency” wallet card? What’s in your pocket when you take your dog for a walk, go for a morning stroll on the beach, or a run on Malecon? The consulate suggests something like this:



Forbes Magazine [April 2020] – Mazatlan #2 city for living and retiring post the cornavirus.

Gaby and Ruben Torres opened Artesano’s Bakery [panadero artesanal] in November 2019. If Ruben looks familiar, he started as a baker at Héctor’s when Héctor’s was Molika then he moved across the street to Héctor’s Bistro. Three years ago, Gaby and Ruben left Mazatlan for San Miguel Allende. While their bakery was successful in SMA they missed Mazatlan and returned last year. Brownies, carrot cake, cinnamon buns, corn bread, bagels, croissants [“light, fluffy, buttery, best croissant I’ve had since I lived in Europe, RH”, delicious, light, flaky” DW],”banana bread mini loaf also delicious, moist and buttery tasting, I won’t be making it anymore as the size is perfect and so much easier!” DW,  muffins, white bread, multi-grain bread “a friend say it was great”], they make it all and serve it up with a warm smile. You can tell they are thrilled to have their own bakery and to be back in Mazatlan.

According to Gaby, she says she needs a bigger oven to make sour dough bread – that’s a couple of months away. Gaby and Ruben begin their day at 4 a.m.; it’s not a long commute as they live above the store. The coffee is fresh and the beans are not overly roasted – Americano, lattes, cappuccinos. It’s very popular with the workers finishing their shifts who enjoy stopping by for a coffee and muffin in the afternoon. Gaby and Ruben are dedicated owners, working hard to please their customers with delicious homemade breads – truly a panadero artesanal.

[Artesano’s Bakery, Guillermo Nelson #1813 at Melchor Ocampo, is open from 7:30 a.m. until 6 p.m., closed Sundays, pesos only, one tiny step for handicap people and now with ac! There are three tables if you wish to stay and have a coffee and a sweet. Ruben has just begun to accept quiche orders, give him a call 669 145 9533, Spanish only. Two lattes and a slice of  fluffy corn bread [gluten free] the size of a brick was $105. There is a bathroom – but better suited for gentlemen as it has no toilet seat.]


It will surprise you how much it takes to become a certified tourist guide. Many of you have “your guy” the person you turn to for day trips and for city tours. I always knew, to receive this designation, that it took time and money. A friend who has know him for 18 years introduced me to Akino Montiel  – a certified tour guide. He kindly gave me all the details of what it takes to become a certified tourist guide/Guia Turistas General. I think you’ll find the dedication and cost to be an eye-opener.

  • The certification allows a tour guide to work in any city in Mexico, but you must be a Mexican National and have finished high school.
  • To be certified requires 510 hours and costs between $30,000 to $40,000 pesos and you must past the bilingual [English/Spanish] test, as well as the CPR course.
  • Every teacher is an expert in their subject [architecture, wild life etc.] and has a master’s degree which is partly what makes the course so expensive.
  • Every four years Akino must renew his license, which involves 160 hours and approximately another $10,000 pesos.
  • Akino must renew his CPR course every two years.
  • If you have a federal driving license with a federal plate [which Akino has] he must pass a medical test every two years and every six months there is a mandatory engine and pollution inspection.

“I love to be a good host, it’s like when you have a new friend visiting your house, you just want them to feel comfortable and you want to show the best part of your place. It’s super fun and to give good service is my passion. For me it’s the best job in the world.” [These are all Akino’s quotes with no editing so you can see his English is excellent.]

He’s been tour guide since 1997, and his van holds six passengers. Not a requirement but Akino also has a degree in Tourism from Universidad Autónoma de Sinaloa. Akino will take you wherever you want to go, but his two personal favourite tours are the Tequila Factory with El Quelite, and Concordia and Copala. If “your guy” is busy or you want another recommendation for a tour guide judging from his FP page and all the rave reviews he’s your man. You can reach him on WhatsApp 624 122 0915, e: [ SM, November 2018]

[Updated October 5, 2020: over the years Noë has trained a team, he’s not working alone any longer. During the height of Covid-19 he suspended his business to protect his employees and his clients. It’s full steam-ahead -cleaning now. A queen mattress is still $500 and very large and well-used sofa was $680.] If you have ever thought about giving your mattress a deep cleaning then Noë Guadiana Villareal is your man. He started his business, Deep Extraction Cleaning [yes, that’s the name – “Mexicans love English names”.] opened its cleaning services in 2014.  A deep cleaning takes about 1 1/2 hours depending on your mattress size and stains. Noë begins with a Hepa filter vacuum [oh, the dust bunnies you would not believe!], then a soil remover and finally an injection suction for the deep clean. Allow a four to five hour drying time, with an approximate cost of $500. You may have two mattresses and there is a discount, or you may just need a light cleaning, for $250. He also cleans furniture, rugs, and car interiors. Noë’s team is very punctual and texts right on the dot of the appointed time, “I’m here.” The English-speaking Noë can be reached at 669 134 8864, or 669 986 1314 or e: Sweet dreams.


If you want to say it with flowers, then Luz Elena is the florist for you. She’s owned Floreria Jardin de Rosas for 35 years and specializes in fresh flowers and creative arrangements; for years she has had her flowers shipped from south of Mexico City four times a week. Many are unique to Mazatlan! Wish to have a delivery? No problem, free delivery with a minimum order of $400. Luz Elena also accepts most major credit cards. If you don’t speak flower-Spanish don’t worry, Luz Elena’s English is perfect. In fact, you don’t have to worry about anything with Luz Elena, she’s just so professional. Jardin de Rosas is located on Paseo Lomas #248 [past Starbucks and the school], call 914 1754, and the hours are Monday to Friday from 8:30 a.m. to 2 p.m. and 4 p.m. to 6 p.m.and on Saturdays 8:30 a.m. – 2 p.m. Like every florist in the world, plan your order way ahead for Mother’s Day [May 10] and Valentines.