By Sheila Madsen [updated February 2020]
Mazatlan means “place of the deer” in the old Nahuatl Indian language.
1531: The official founding of Mazatlan but the city’s current location wasn’t inhabited until the late 18th century. The area was full of swamps and lacked drinking water. It was previously known as San Juan Bautista de Mazatlan, which now is Villa Union.
1700’s: The discovery of gold and silver in the Sierra Madre mountains initiated the foundation of mining cities like El Rosario, Concordia and Panuco. The wealth attracted many immigrants [and pirates and the jail too!].
1810: Mexico gained independence as a country, on September 16.
1817: Mazatlan becomes the main export route for gold and silver from mining cities nearby. New commerce laws allow trade with the British and Americans – previously all production was shipped to Spain. These shiny new objects attracted foreign immigrants to settle in Mazatlan.
1828: The Martime customs building is constructed in Mazatlan and the first American consulate opens its doors.
1847 -1848: Mexico was invaded by the U.S. and forfeited the territories of Texas and California
1830: The Filipino banker, Don Juan Nepomuceno Machado, arrived in Mazatlan and began trading with far-flung places such as The Philippines, Asia, Chile, Peru, Europe, and the US. With his financial success in Mazatlan he built and donated the Plazuela Machado. Machado also paid for the construction of the San Jose church, which was Mazatlan’s first religious building. Its construction started in 1837 and finished in 1842.
1859-1873: Mazatlan was the capital of Sinaloa. Around this period, the Germans landed bringing their Bavarian music, which is where Mazatlan got its banda bands from, and of course, the German staple, beer. Mazatlan had no beer and the Germans taught them all about brewing and they began producing the delicious Pacifico beer. Some historians claim the Germans with their skills and capital, shaped our port and made Mazatlan a prosperous city. Literally, put it on the map.[the founding fathers of the Pacifico Brewery were: Gernán Evers, Cesar Boelken, Federico Murberg, Jorge Claussen, Emilio Phillippi and the Melcher brothers.] 1861-1867: The French invaded Mexico. Mexico managed to crush the French and defeat them on May 5, (cinco de mayo)1862, known as the Battle of the Puebla. The defeat was short lived, the French returned and occupied Mexico from 1864 – 1867. In 1865 with the US Civil War over, the American troops helped the Mexicans banish the French.
1871: The last invasion of Mazatlan and Mexico was from England.
1883: 2,500 people died of yellow fever, including the famous opera singer, Angela Peralta. Mazatlan drank “water from the skies”; with no fresh water and only cisterns, viral infections transmitted by mosquitoes were common.
1902-1903: Mazatlan was hit by the bubonic plague and no one knew it was a plague. It wasn’t until a local doctor Martiniano Carvajal, quarantined those infected and then burned the houses of plague victims that the disease was conquered. In honour of his work, you can find a bust in the park in front of the Museo de Arte.
1910-1917: Mexican Revolution. Internal revolts, upheavals and battles for political power crisscrossed the entire country.
1922: One of the first English documented evidence of tourism in Mazatlan. The November issue of The National Geographic Magazine wrote a 56 page spread, with 45 photographs, titled “Adventuring Down The West Coast Of Mexico” by Herbert Corey. Corey refers to Mazatlan as “the city of parrots…Mazatlan is the Place Where the Deer Come Down to Drink, but it might well have been called the Place of the Girls…Nor can pretty girls have a more dainty setting. The residential district of the town is set along the half-moon of the Bay of Olas Altas, or High Waves, in which the rollers from China come to break upon the beach. This will be an important Pacific port when the works now in contemplation are completed. Then large ships can come in through the island portals that protect the entrance.”
Depending upon your walking speed and your level of interest, this is a two hour self- guided walking tour; you’ll be walking about a mile. Don’t leave home before 10 a.m. (stores don’t open until 11) and don’t leave home without: sunscreen, comfortable footwear, bottled water, hat, $11 pesos for the green/white bus each way, lots of small pesos for shopping in the market (they don’t take any credit cards), a print out of this guide, and remember, look down at the sidewalk before you look up. The sidewalks of Centro have steep steps and “sudden endings” – literally, you should stop walking and then gaze.
When you stroll through Centro Historico you’ll notice Mazatlan architecture is a portrait of Spanish, German, French and the British influences. It’s a combination of all these countries which inspired an historian to refer to the architectural style as “tropical neo-classical.” Other things to keep in mind are: the older the building the less decorated, and the newer the building the more ornate. Often the first storey was built by one country, time passed and another country would add a second storey; providing different details in designs, balconies (iron and wood), window frames, tiles and shutters. Much has changed since that 1922 National Geographic article on Mazatlan. The rollers still come in from China, the port did become important as predicted, but three major manufacturing industries emerged; coffee, beer, and shrimp. This gives Mazatlan the honour of being the only working town on the Pacific coast with a strong manufacturing infrastructure and a rich cultural and arts community.
Today, Mazatlan has the added distinction of being the only Pacific coast city with an historical theatre – The Angela Peralta. During your time here you’ll see how warmly the hard working Mexicans treat visitors. That’s our secret weapon; the sheer sweetness and kindness of the Mazatlecos.
You may encounter street beggars, they appear in various disguises: showing maimed limbs, sitting on street curbs, or often it’s a pretty eight year old girl selling flowers, and gum. You may also be asked to give to local re-hab centres. It is up to you, but my advice is to say “no gracias”. The city and business owners look after all these poor people in their own way.
Now it’s time for you to stick out your hand and flag the green bus ( the bus could be white too – they’ve had a face-lift! As a matter of fact, they can be any color or covered with advertising.) The words stay the same: SABALO CENTRO, coming or going. There are a few formal bus stops, but mostly the bus will pick you up wherever you hail it.
Walk this way
The Market, El Mercado, Jose Maria Pino Suarez Market
We assume you are in the Golden Zone and are going to flag the green/white [mostly green now] air conditioned bus that says Centro Sabalo. The cost is $11 (all prices quoted are in pesos.) The bus will let you off in front of the market. If you are already in Centro, then meet us at the market. The large market, formally known as José Maria Pino Suarez Market – it opened in 1899 with the name Manuel Romero Rubio and then the name changed in 1915 to José Maria Pino Suárez in honour of the vice-president of Mexico who was shot in 1913 – [it used to be a bullfight ring] has several entrances off Aquiles Serdan. Take the far left; you’ll see juice stands, vegetable and dairy stalls. As of May 2017, the market boast 260 stalls! We’ve chosen this entrance to avoid the rather sharp smells of the meat section where pig’s heads are proudly displayed along with other hanging meat.
In 1900, this market was moved from the Town Hall Square/ Plaza Republica # 3, to this art nouveau style iron structure. There have been fires, floods and construction additions over the hundred plus years, so it’s really difficult to appreciate the lavish iron work. There is a second story packed with local restaurants [installed in 1952, it was previously a storage area. Now crews from the cruise ships like to buy food from the various stalls and cook for their friends in one of the restaurants] but we are going to skip those and have you walk straight through to the street called Benito Juarez. Just before you reach that street you’ll see a “tourist section” (to the left and to the right) with dresses, sandals, silver, jewellery, purses, blankets, pottery and t shirts. The tour won’t bring you back here, so if you fall in love with an item, buy it now. Have small pesos at the ready, and try to be fair in your bargaining.
The Cathedral, Cathedral Basilica de la Inmaculada Concepción
You’ll be standing on the busy street of Benito Juarez, and facing the fabric store Parisina. Stay on the market side of the street, turn left, cross Leandro Valle, and you’ll walk by the Panama Bakery (clean restrooms), and past the department store Liverpool (clean restrooms on the 3rd floor.) This is an extremely congested area with local buses, tour buses, pulmonias, mums with strollers, dogs, and often beggars sitting on the sidewalk. There is nothing to see in this stretch so stay focused on what’s happening around you. To your right ,you’ll see the spires of the Cathedral. Before you cross observe the six windows facing you. Look closely and you’ll notice the Star of David – there’s a total of 28 Star of David’s, the world’s only Roman Catholic Church to display the Star of David. Be careful crossing Jose Maria Canizales; don’t assume a bus, a bicycle or a car will ever stop for a pedestrian. The building of the Cathedral took place in stages: from the early 1850’s until 1894. It’s very proud of their fine organ, believed to have been built in Paris, and played for the first time in 1889. Exterior and interior restoration is an on-going process, but today you can admire the gothic and baroque three naves, the main altar and side altars murals from 1942, and the large chandelier over the main altar made from the Italian marble, from the 1950’s. Like any Mexican city our Cathedral represents a strong ecclesiastical and economic power. Hence the Stars of David – economic help from the Jewish community for further decorations and ironically, there is no synagogue today in Mazatlan. Think about it: the population of Mazatlan in the late 1800’s was about 14,000, yet the town had this grand Cathedral to worship and meet in. At the end of the 19th century the population was 17,000.
Town Hall Square, Plaza Republicá
Across the street is the Town Hall Square, which was the old market. You’ll see many shoe shine stalls surrounding the 1909 kiosk. This is where we bring all our shoe and purse repairs; it’s inexpensive, fast and top quality. The City Hall building in 1857, and if you go through the main gates and up the stairs there are two interesting murals depicting Mazatlan’s Bicentennial (1810-2010) and the 1910 Revolution of Sinaloa painted by Aarón Zamudio. These are typically vivid scenes of religion, war generals, political struggles and eventually peace.
The Medrano Building
Back on the square, turn left and walk along Angles Flores. When you see the bright red Santander Bank sign, you’ll cross and begin walking down Carnaval, you’ll be opposite an empty parking lot. Keep going and cross Mariano Escobedo; cross over to the empty parking lot side and look at the aging, empty, Medrano Building. It’s just been given a fresh coat of yellow paint. It’s pie shape entrance on two corners indicates wealth; an inefficient and expensive entrance. This was an elegant structure built in the late 1910’s, you can still see garland ornamentations around the windows.This block still belongs to the offspring of the Medrano family who used to run a notions store there, which later became a hardware store.
Rafael Lizarraga House and Juarez Building
Rafael Lizarraga House
Cross Carnaval again to the side of the Medrano building and just before you reach the Plazuela Machado you’ll notice a long yellow two story building, the house of Rafael Lizarraga. This is also from 1910 with individual balconies, unusual for that period. This property was built by the mezcal producer, Rafael Lizarrage. He was the owner of the mezcal factory in La Noria, which allowed him to accumulate a considerable fortune.
The Imprenta Building
You are now at the edge of the Plaza Machado on the corner of Carnaval and Constitution. Look up and there’s the Imprenta (printing) Building built by the owner, Manuel M. Retes, of the local newspaper and dedicated to the reporter and poet Amado Nervo. Amado was also known as Juan Crisóstomo Ruiz de Nervo and was the Mexican Ambassador to Argentina and Uruguay. Nervo was one of Mexico’s most beloved and important poets; while in Mazatlan he worked as a reporter for El Correo de la Tarde (The Evening Mail) and it was first published in this building in 1885. The newspaper had a critical editorial line and represented views of local businesses leaders. Imagine 1840 in the square. No Wi-Fi but you could take a mining meeting, buy a newspaper hot off the press and check yourself into the hospital.
The Angela Peralta Theatre
Stop! Don’t go right, we aren’t going into the square yet, we are following Carnaval along to the Angela Peralta Theatre. Running adjacent to the theatre is the Fine Arts Municipal Center which houses the music and dance school. The ground floor dates from 1840, and in 2011 the school expanded along Constitution. Not much to see, but you may hear the music students practicing. Like many buildings in Mazatlan, the theatre has had several owners, and several phases of construction. It was first named Teatro Rubio and opened in 1874. The columns you see outside are the only remaining original architecture. It changed owners in 1880 and the lights were on for 50 years. It was one of the best known performing arts centres in western Mexico: opera, drama, orchestras, masquerade balls, festivals, boxing matches, and even films were shown in the theatre. In 1943 it was renamed the Angela Peralta Theatre in honour of the opera singer who died in 1883 – although “The Mexican dove, The Mexican nightingale” never sang on 1943 stage. From a movie theatre, to 1978 hurricane, to a tug of war between the private and the public sector, it went dark from 1978 until 1992. The restoration began in 1988 and the theatre re-opened under the city government in 1992. During 2011, Cultura, the government arm who manages, invites and stages all productions for the theatre, hosted hundred of events ranging from opera, to ballet, to symphonies, classical music and local Mexican productions. School kids attend (often for free), as do teenagers, adults, and seniors; it’s our cultural heartbeat. Mazatlan’s award winning contemporary dance company, Delfos, uses the space for rehearsals. It’s never dark now and always alive with talent. Once inside you’ll appreciate the open courtyard leading into the classic U shaped formation with three tiered levels, 840 seats. It’s Italian in style with ornate wrought iron balconies and railings. The building also has two art galleries. (clean restrooms, on the ground floor) Upstairs, is the Galeria with revolving art exhibits and the permanent photographic exhibit depicting the history of the theatre. Downstairs, is Galeria Rubio which also has eclectic art shows from all over the world.
Plazuela Machado and the Portales de Canobbio
Walking through the Plazuela Machado, this kiosk was restored in 2010, you’ll see on the west side, Heriberto Frias, the arcade known as Portales de Canobbio. Luis Canobbio was an Italian pharmacist who settled here in 1860 and established one of Mazatlan’s largest pharmacies called la Botica Italiana. Part of his fortune is attributed to his elixir, “the goddess Venus”, which promised eternal youth. The entire Machado was recently restored in April 2015 – new benches, pretty gardens, and all new lighting. There are not only graceful palm trees lining the square but also golden rain trees, which in the spring do indeed bloom long golden rods.
The German Notions Store Building
Leaving the porticos you’ll continue walking along Constitucion and make a right turn on Belisario Dominguez, walking two short blocks and you’ll see a large building on the corner of Mariano Escobedo and Belisario Dominguez. No need to cross, you can’t get in it, but this is the 1904 German Notions Store Building. At the time it was a huge dry goods emporium selling everything from pianos to typewriters.
The Reynaud Building
You are still on the right side of Belisario Dominguez (east) and now you’ll cross Mariano Escobedo and you’ll face the impressive yellow and white, Reynaud Building. Dating from 1847, once an office to a powerful French merchant, who declared bankruptcy in 1900, it was then bought by Luis Reynaud. He was also French, and the French Consul in Mazatlan for years, as well as being a prestigious and wealthy merchant who constructed the two buildings in 1904. Now owned by a Canadian, this structure has been lovingly restored and transformed into The Culinary Market (closed on Sundays, open Monday to Saturday from 8 a.m. to 4 p.m, clean, new bathrooms with thanks to Héctor’s Bistro/Krema/now Via Condotti and is also home to Athina Spa. Inside, don’t miss the cobalt blue and ochre talavera tiles from Spain, 1900. Even the hand painted wooden beams have been preserved in Athina’s Spa as well as original “tile artwork.” Outside, you’ll notice greater importance has been given to the second storey; they have elaborate tiled window frames, and the balconies are made of wood, a rarity in a city building.
Garcia House, Casa Garcia, or Garcia Mansion
Cross Belisario Dominguez, walk on left side (west), and turn right on the first street, Mariano Escobedo. Proceed along Mariano Escobedo, and turn left on the next corner, Niňos Heros. #1511 is the Garcia House and this structure dates from 1876. Multiple owners, Germans and Spanish used this magnificent house for various trading activities. Today, a prominent Mazatleco family has restored the entire inside and opened two restaurants, El Presidio and the upscale Cantina, Compañia Minera. Both are open every day from 1 p.m. on.
Museo Arqueologico de Mazatlan, The Archaeological Museum
Continue walking south on Niňos Heros (you’ll pass The Melville Hotel, 1880, and the restaurant Mil Amores ) cross Constitucion and walk for another block and turn right onto Sixto Osuna. Look for the boutique shop Casa Etnika (well worth a visit for Mexican crafts, upscale jewellery, clothes and other souvenirs) proceed down Sixto Osuna (west towards the ocean), cross Venus, and on the right side (north) you’ll encounter Museo Arqueologico de Mazatlan just behind the three petroglyphs displayed outside. Only one is real, can you spot it? The Archaeological Museum is open from Tuesdays to Sundays, 9 a.m. – 5 p.m. with various special exhibits. A small peso fee may be charged, clean restrooms.
Museo de Arte, The Museum of Art
Now you are facing a small cobblestone boulevard dotted with black olive and laurel trees. Walk along and to your left is the entrance to the Museo de Arte, opposite the pub Macaws. This imposing and beautiful one storey building is from 1896, and served as the headquarters of the Hidalgo family. The family owned hardware stores, construction supplies, and were important ship owners. There are three galleries: the permanent collection is in the Sala Antonio López Sáenz. The first revolving exhibit gallery is Sala Roberto Perez Rubio, and second exhibit gallery, across the courtyard with the ancient banyan tree, to the left, is Sala Carlos Bueno. The exhibits are all free, and are usually varied and thought provoking. The museum supports local talent as well as sculptors, photographers and interesting art installations from around the world. Hours are from 10 a.m. to 5 p.m. Tuesday to Sunday The small park in front of the museum has a big play structure, which is a great space for kids from six to 12 years-old to release their energy. This is a fun street, Sixto Osuna, so take your time: visit Tippy Toes Salon, Casa Etnika gift shop, and Water’s Edge Bistro.
The Freeman Hotel
Smell the sea? Still on Sixto Osuna, you walk west and pass the Bancomer, opposite the popular watering hole, Puerto Viejo. The melon coloured Bancomer dates from 1872, and again you’ll see wooden balconies similar to the ones in the Reynaud Building. But we aren’t going banking, you are ending your walking tour with the best view of Mazatlan. You are now officially on Olas Altas (high waves) or the Malecon (our four mile boardwalk to Valentino’s in the Golden Zone), cross over and pass Puerto Viejo, and you’ll see The Freeman Hotel, with a Best Western logo. In 1940, this was Mazatlan’s first skyscraper. Take the elevator to the 9th floor, (clean restrooms) walk up two flights of stairs and a 360 degree view awaits you on their roof top bar. Be kind and buy a drink to support the Freeman’s light, and electricity bills and soak up this first class view. Some suggest the landscape is “the Tropic of Cancer meeting the Mexican Riveria.” You decide what your Mazatlan is. When you depart the Freeman, [the buses no longer run on Olas Altas] return to the market and flag the same green/white bus and you are on your way home. The white buses [more run down] are $9.5 pesos as of July 2019 and the green buses are $11.
Shopping on the side streets
If you have time and want to squeeze in more shopping here are a few suggestions. Most open at 11 am.
Casa Venus, Heriberto Frias #1404, 669 982 6023, handicrafts, art, fine jewellery.
Colores Latina, Sixto Osuna # 24 [2 stores from the Plazuela Machado]. This is a boutique shop filled with “artisan crafted items made with love”. The owners support both professional artists and Indigenous artists [all one of a kind] and import from Brazil, Columbia,Ecuador, Guatemala, Peru, Bolivia and of course, Mexico. Take your time, it’s filled with purses, jewellery, clothes, gorgeous shawls, colourful comfortable shoes [even sneakers!], paintings, and objet d’arts you may never have seen before. Open Monday to Saturday from 11 a.m. to 6 p.m.
Legado Zapoteco, Carnaval #1313 – artisan homemade/handmade unique gifts from Oaxaca – bedspreads, wool rugs, table cloths, runner, napkins, alebrijes, and “black mud” pottery. Open every day from 10 a.m. to 8 p.m., accepts credit cards. 669 319 1061.
So what is so special about LaBeth’s Bazaar and Bohemian Boutique? “Besides all the gorgeous new clothes that are as colorful as Mexico, and fun to wear even in warm weather, vintage purses that are all the rage, short kaftans, long kaftans, jeweled kaftans, Palazzo pants that are breezy colorful and ohhh so light, brightly colored wrap skirts that are reversible, ruffled skirts, cotton skirts, wonderful manta crop tops and short jackets… all these things are wonderful, but what makes LaBeth’s really special is the fact that 20% of proceeds go to Hogar San Pablo Boys Home.There was a need to assist the Boys’ Home when the bingo and various pot- luck events ended. I offered to take up the slack and help provide toiletries that are in constant need with 37 boys. My lovely boutique is in its 3rd year – and fortunately, it has provided the Boys’ Home with much needed items. Please come by and shop and donate at the same time; I truly offer feel good shopping!” [La Beth’s is located in Centro, on the corner of Constitución and Benito Juarez, kitty-corner to Topolo Restaurant, and is open Tuesday to Thursday from 10 a.m. to 3 p.m.; Friday, 10 a.m. to 6 p.m. and on Saturdays from 10 a.m. to 2 p.m.]
Gandarava Galeria, Constitución # 616, closed Sundays, large selection of hand made Mexican crafts, closed Sundays
Nidart, Libertad #45 pottery and leather masks, closed Sundays, open Monday to Friday from 10 a.m. to 6 p.m. and on Saturdays from 10 a.m. to 2 p.m.
Casa Etnika, on Sixto Osuna – great clothes, gifts, furniture, jewellery, the perfect stop for your “suitcase” present.